There is no greater feeling than checking your dashboard and finding double or even triple the sales you were expecting to see, right?
Don’t know what Cyber Monday is? Or just been ignoring it up until now? You are going to want to read this entire post… it’s got everything you need to know to cash in on Cyber Monday 2016…
Well, the rush starts here ladies and gentlemen, as eBay sellers across the land start planning not only for Christmas, but for the now infamous Cyber Monday Online sales extravaganza.
Given that Black Friday 2016 promises to be the biggest ever, you are going to want a piece of the action. This post contains a checklist which eBay Sellers can use to prepare for the big day.
Seasoned eBay Sellers Know – Cyber Monday is a massive profit opportunity…
Cyber Monday is a massive opportunity for eBay Sellers to take a huge amount of orders in a single day.
Whatever you sell, and whomever you sell it to, on Cyber Monday if you follow our basic guidance, you should see a healthy spike in your sales that will put a big smile across your face.
What is Cyber Monday?
Cyber Monday is a term originated in the USA by marketing companies, to encourage huge numbers of people to buy online on a certain day in order to achieve massive discounts, back in 2005.
Over the past 10 years, Cyber Monday has grown substantial in the UK with sales estimated to be over £1Billion this year.
What is the date for black Friday / Cyber Monday 2016?
Cyber Monday happens right after Black Friday.
The date for this year’s Cyber Monday is on Monday November 28th 2016.
What are other eBay sellers doing this Cyber Monday?
Veteran sellers are following a well-rehearsed plan formed based on years of experience and experimentation.
In essence, they will be designing promotions which will make sure that when customers sit down to do some online shopping – they will be coming to their store.
Ok, Here’s the eBay Sellers Black Friday Profit Checklist!
If this is the first year that you are planning to take part in Cyber Monday, then firstly congratulations!
We recommend that you use the following checklist to make sure you are fully prepared to take advantage of the whole weekend. If you are a more seasoned seller, then compare your strategy with the checklist below to make sure you haven’t left anything out…
Formulate Black Friday Offers that will sell
Get your website in order
Create your banners and promo materials
Use email to generate sales on demand
forecast your sales and prepare for the big spike
Let’s Get Down To The Nitty Gritty….
1. Formulate Black Friday offers that will sell like hotcakes
Online shoppers are savvier than ever and able to spot a bargain a mile off. Make sure that your offers represent genuine savings, or shoppers will simply ignore them.
Generally you should aim to use some or all of the following offers…
a) Offer deep discounts on pricey (£300+) items and / or
b) Discounts on multibuys (Buy One Get One Free) and/or
c) Straight-up half price sales
Avoid weak offers like “free shipping” or “free gift wrapping” or “free gift” as these will more often than not be ignored by shoppers in the heat of the moment.
You need to formulate offers which are suitable for your customers and products, if the guide above doesn’t suit you then form your own offer based on a simple question “At what price would I think this offer was a once-in-a-lifetime deal?”.
2. Get your website in order
Don’t have your own website yet? Big mistake…Relying on your eBay store alone will generally not be enough to realise the true potential of Cyber Monday. Many eBay sellers already have their own ecommerce websites, and if you don’t, you should seriously consider getting your own online store quickly.
Talking of websites, take a good look at the one you have now (if you have one) and ask yourself, “Does the design of this website make my customers WANT to buy from me?” If the answer is no, then its time to get a new website.
At Pippa Digital we can help you get a website online in time for black friday, but you will have to hurry – the order deadline for delivery by Black Friday is 4th November 2016!
3. Create your promo banners
If you have successful website, then you need to design some banners to highlight the offers you will make available on the big day. If you cannot design your own banners to a professional standard, hire a designer or speak to our design team to see what they can produce for you.
4.Use emails to generate sales on demand
Once the website and banners are ready, you need a Cyber Monday signup page where your customers can register to receive their special coupon deals that you will send them via email on the big day.
You can create the signup form using Aweber. Read more about this here. Email marketing is a vital part of your success formula, so don’t skip over this step!
5. Forcast your sales and prepare for the spike in demand
On average triple but it depends on your offers and marketing efforts. Some have seen hikes of 1000% or more! (Although this is not typical)
Ok – that’s your preparation more or less for now!
Remember, it’s important for you as an eBay Seller to take advantage of big shopping events like Cyber Monday. If you feel that you don’t have the time to arrange everything, we are here to help! Get your Cyber Monaday marketing sorted today by calling 0207 148 1533 – we’re always happy to help!
Martina Sanchez is an expert on eBay Selling and has successfully founded and sold several eBay businesses. Martina leads the multi-channel integration team at Pippa Digital, working closely with merchants to expand their ecommerce operations by moving sales to in-house systems.