If you are serious about improving your eBay business, and I mean, really serious, then pay attention – this article outlines exactly what you need to do, to take your eBay business to the next level.
The truth is, if you want to expand your sales online, then you need to have one fact in the front of your mind at all times – it’s the most important fact you will read today:
“More than 60% of eBay BUYERS search Google BEFORE they make a purchase on ebay”
Sounds kind of obvious, right? Yes, but it’s also where your greatest opportunity for expansion lives….
Think about it, if users go to Google to research your product, it’s quite likely they will come across your competitors.
If your products aren’t ranking at the top of Google you are simply leaving money on the table…
Question: What would it mean to you to have a 60% increase in your sales TOMORROW?
I’m willing to bet it would change the way you look at your business forever. The thing is, when a business ‘upgrades’ from simply selling through eBay, to selling through its own website, it’s not uncommon to see this kind of jump in sales.
The good news is that your eBay listings are likely to already indexed on Google, so that’s good, but not good enough.
If you want to dominate the competition you need to be smart – you need to get as many links on the first page as possible.
Bearing in mind that the first page of Google results only has 10 results and you already have one (or more) – great, that’s at least 10% of the work done!
But guess what – your customers are looking for links that are NOT related to eBay – they are looking for independent online stores and reviews.
In short, they want to make sure they are getting the best product, for the best price.
But how can YOU cash in on this as an eBay seller? SIMPLE – MAKE SURE THAT WHEN A CUSTOMER SEARCHES FOR YOUR PRODUCTS THEY NOT ONLY FIND YOUR EBAY LISTINGS BUT ALSO YOUR OWN ONLINE STORE.
If you are intending to expand your eBay business you cannot do it without having your own online store.
If you don’t have one already, you must get your own online store, now!
Martina Sanchez is an expert on eBay Selling and has successfully founded and sold several eBay businesses. Martina leads the multi-channel integration team at Pippa Digital, working closely with merchants to expand their ecommerce operations by moving sales to in-house systems.